Twitter Hashtags- Best Practices
Recently, I made a statement on Twitter regarding the proper use and styling of hashtags to which I received a good approval rating from, here is my response to a fellow colleague in the field of UX.
Brett: “People, please, please, please put your hashtags after your tweets and not before them.”
Response: “Brett, why would that be?”
My response: ”
1. The human eye/ brain needs and longs to be anchored to the point of origin of language structure that it is most used to. In North America and for most parts of the world, that means “top/left”. Hashtags interfere with this process by shifting the sentence over to the right without promise of value.
2. Even though the hashtag may be small (but not always) It still does interfere with the flow of readability.
3. One good and only permitable promise that a hashtag delivers on is Tweets that are usually from live feed reports and/or produce abundancy. This is only for the purposes of findability which I acutally agree on.
4. The context in which I wrote this tweet was a response to casual tweeting- meaning the person was simply speaking on ordianary activities and events like ” Eating dinner” or “Walking down the street”. The person was at an event and assigned the events hashtags to non-event-related casual tweeting. I made this clear as a follow-up to my initial tweet regarding this issue.
5. The main polulace of Twitter places hashtags after the tweet rather then before the (CASUAL) tweet. This practice lends to consistency and is pro-social in terms of tradition.
6. This practice produces the interpretation of relevant information faster, thus making it a more seamless activity to formulate a response.
7. It follows the North American tradition of journalism and the writiers association of producing works and content before references (or bibliography)
8. Even though I agree with hashtags being placed before the tweet in point number 3, that is not to say that this procedure is correct. This simply implies that Twitter only allows this kind of process to be allowed when rather, it should allow users to subscribe to live tweet feeds based on hashtags.
9. I personally (along with other experts that I follow) use Twitter for business and fast data point references, by reading the tweet upfront and centre, I am the sooner informed rather then the latter.
10. I believe there are more pros then cons to placing hashtags after the tweet then before. The only and single benefit of having hashtags before are for the simple purposes of findability (as stated before)”.
I hope this response has blessed you all and provided you with insightful points of value.
Please feel free to let me know of other arguements that you may have insights to.”
So there you have it folks. This response is not only what people expect on Twitter, also, it’s not only about practicing best practices, but it’s also scientific in terms of how people interpret information.
What do you think?
(Video presented is a good visual representation in terms of reducing clutter for more efficient readability)
