I make things that are easy to use and get results. Here is my high-level approach to your next project.

My services will not only help your team to  understand your users and their goals, but your business will now be the more educated on issues of interaction design and the user experience.
Because people don’t always know what they want, their opinions can be unreliable — I will help you get behind your users’ motives and the reason for their behavior.

Research & Analysis Phase 1

SWOT Analysis
a Strengths, Weaknesses, Opportunities, and Threats analysis is a “distillation of the findings of the internal and external audits which draws attention to the critical organisational strengths and weaknesses and the opportunities and threats facing the company.

Ethnographic Research
the research strategy that focuses on the link between human behaviors and cultures.

Demographic Research
classifications according to a set of demographic and geographic variables such as age, race, education, income and locatio

Persona Creation
user models that are presented as specific individual humans. They are not actual people, but are synthesized directly from observations of real people.

User Interviews
these interviews provide directional design input in order to elicit the goals and needs of the user by focusing on how they perform their current tasks independent of the specific product being developed.

Focus Groups
a social science tool used prevalently to conduct market research. Focus groups are discussions with a limited number of participants, led by a moderator.

Design Research
the act of investigating, through various means, product or service’s potential or existing users and environment.

Conceptual Design Phase 2

Visualization
a rapid prototyping tool that designers use to make concepts easily understood.

Paper Prototyping
paper prototype is made up of interface elements sketched on different pieces of paper so that various application states and screens can be shown without redrawing the interface each time.

Initial Conceptual Design
a general idea derived from specific instances or occurrences.

User Goal Analysis
serve as a lens through which designers must consider the functions of a product.

Use Case Scenarios
focuses on user goals, but the emphasis here is on a user-system interaction rather than the user’s task itself.

DESIGN Phase 3

Information Architecture
a website in its simplest form, is a collection of information. A site architecture shows how all that information fits together. [...] A site architecture is a document consisting of boxes representing different areas of the site, connected by lines. The lines show the semantic relationship between the areas of the site and may also represent navigation

Wireframing
are often simple HTML pages (or other simulated pages) with a minimum of information and links that can be produced quickly with a site design program.

Mock Ups
higher-quality rapidly rendered representations of major design decisions.

Interface Design Patterning
solutions to frequently-occurring problems and situation in the design of interfaces. The end users and the implementation teams conceptualize the interfaces in terms of interface design patterns.

Development Phase 4

Test Plan
test Plan describes the goals, method, and approach for usability test. The test plan includes several different components, from profiles of participants to an outline of a discussion with users. A simplest test plan consists of a set of goals, a description of the logistics and methods and a set of questions to ask the participants.

Performance Testing
a rigorous usability evaluation of a working system under realistic conditions to identify usability problems and to compare measures such as success rate, task time and user satisfaction with requirements. “Performance Testing”.

Surveys & Interviews
a means of finding out how the software or web site is likely to be used by a specific set of users, and who these users are likely to be. “User Surveys”

Experience Prototyping
a form of prototyping that allows shareholders on a design team to understand existing and future conditions through engagement with prototypes.

Implementation Phase 5

This is where the artifacts from steps 1 to 4 are handed off to you the client for your implementation phase. After all we as a team have completed all that can be done, your company is now responsible for amalgamating all front-end changes to impact your design and business strategy.

Services rendered are accurate, reliable and easy to understand. I will work together with you to decide the best outcome for your project(s).

Contact Me